What Are the Costs Involved in Setting Up a Booth in the US?

Render of a trade show booth with yellow and dark blue walls, a counter, empty shelves, a monitor, and a mannequin.

If you’ve ever stared at an event prospectus and thought, “How much is this actually going to cost me?”, you’re not alone. As someone who’s covered dozens of trade shows from Vegas to Chicago, I keep bumping into the same question from founders and marketers: Why does American booth construction cost so much? Let’s be […]