The International Stationery & Office Products Fair Tokyo (ISOT) is Asia’s leading trade show for stationery and office supplies, held annually at Tokyo Big Sight in Tokyo, Japan. It brings together global buyers, retailers, and industry professionals to explore the latest innovations in pens, notebooks, office accessories, and more. A standout booth design is essential for attracting attention and engaging visitors. HANGMA’s success at ISOT 2024 was driven by NewPower’s creative and functional booth, which highlighted their products effectively, drew in more visitors, and strengthened brand visibility, demonstrating the impact of professional booth planning at major trade shows.
