The EuroFinance Treasury Awards for Excellence 2025 are part of the EuroFinance International Treasury Management conference, held October 15–17, 2025 in Budapest, Hungary, and organized by EuroFinance, a leading community for corporate treasury professionals. These awards recognize outstanding treasury strategies, innovation, and leadership among global organizations and are presented during the flagship EuroFinance event. While not a traditional trade show with exhibition booths, organizations such as ICBC often participate in the broader EuroFinance event with a booth or presence to network and showcase services. NewPower’s strategic booth design helped ICBC stand out with clear messaging, engaging visual elements, and an inviting layout, attracting key treasury decision‑makers, encouraging deeper engagement, and enhancing brand visibility throughout the event.