Alternative Products Expo (AltPro Expo) is a business-to-business event for exhibitors and buyers in the alternative products sector. For companies planning to exhibit, the stand still needs to do the same core jobs as any other trade show booth: present the brand clearly, display products responsibly, support buyer conversations and meet the organiser’s technical requirements.
The organiser’s published event information and floor plans should always be treated as the source of truth for dates, venue details, stand availability and exhibitor rules. The organiser’s website currently lists event information that may change by edition, so confirm the next show dates directly before making travel or production commitments.
Official Alternative Products Expo website
What Exhibitors Should Plan Before Booking a Booth
- Audience and objectives: Define whether the priority is distributor meetings, buyer appointments, product launches, sampling where permitted, or brand awareness.
- Stand size and location: Review the current floor plan, open sides, aisle access, neighbouring exhibitors and any restrictions on stand height or visibility.
- Product presentation: Plan secure, well-lit displays and clear product information. Confirm with the organiser which product categories, demonstrations and promotional materials are permitted.
- Buyer conversations: Allow space for a reception counter, seating and private discussions without blocking the main visitor route.
- Technical requirements: Check power, lighting, screens, storage, fire documentation and any approval needed for equipment or special displays.
- Build schedule: Confirm delivery windows, contractor access, installation deadlines and dismantling arrangements before production begins.
How to Design a Practical Trade Show Stand
A good stand does not need to fill every square metre. It needs to help visitors understand what the company offers and make it easy to start a conversation. A clear brand message, visible product displays and an uncluttered route through the space are usually more useful than adding decorative features without a defined purpose.
Create a clear first impression
Use the main fascia and graphics to communicate the company name and its core offer. Keep the message short enough to be understood from the aisle. Product categories, technical details and supporting information can be placed closer to the display area.
Keep displays and meeting areas separate
Visitors should be able to browse without interrupting a meeting. Place product showcases where they are easy to approach, and position seating or meeting tables away from the main circulation path. Include storage for brochures, personal items and packaging so that the stand remains tidy during the show.
Check the rules before production
Do not assume that a design approved at another venue will be accepted at this event. Check the current exhibitor manual for height limits, materials, electrical work, fire safety, product demonstrations, signage, sound levels and contractor procedures. Obtain written clarification from the organiser when a requirement is unclear.
What to Send Your Booth Builder
For an accurate project assessment, prepare the event name, venue, stand number or floor plan, dimensions, number of open sides, product display requirements, design references and installation deadline. If the exhibitor manual is available, share it before the design is finalised.
If you do not yet have a design, a brief describing the products, target audience, preferred style and approximate budget is enough to start a discussion. The design and build scope can then be developed around the organiser’s requirements.
How New Power Exhibitions Can Help
New Power Exhibitions supports international exhibitors with custom booth design, fabrication, logistics and on-site installation in the markets we serve. We can work from an existing design or floor plan, or develop a concept from your brief and coordinate the practical steps needed to deliver the stand.
Explore our exhibition booth solutions or contact our team with your event name, location, stand dimensions and project status. For current AltPro Expo dates, floor plans and exhibitor rules, always check the official organiser website.
