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108th National Sugar and Wine Products Trade Fair – MOZHENG

About the Booth

At the 108th China Food & Drinks Fair, newpower’s booth design played a decisive role in helping MOZHENG achieve strong exposure and business outcomes. This trade fair attracted thousands of exhibitors and hundreds of thousands of professional buyers from the food, beverage, and alcohol industries, making competition for attention intense. A strategically crafted booth combined visual hierarchy, coherent branding, and engaging product displays to draw visitors amid crowded aisles and concurrent events. Thoughtful booth design improved visitor flow and dwell time, reinforced MOZHENG’s market positioning, and facilitated meaningful interactions with distributors and partners, ultimately enhancing lead generation and brand resonance during the show.
Exhibitor
MOZHENG
Expo Name
108th National Sugar and Wine Products Trade Fair
Date
04/2023
Location
Chengdu
Size
28 Square meters
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Front view render of a traditional East Asian style pavilion booth with a large circular entrance, curtains, and lanterns.
Front view render of a traditional East Asian style pavilion booth with a large circular entrance, curtains, and lanterns.
Traditional East Asian style pavilion booth render, side view, showing wooden structure, fabric roof, and interior shelves.
Exhibition booth with traditional East Asian wooden design, people interacting inside, and a large video screen displaying a person.
Exhibition booth with traditional East Asian wooden design, fabric roof, and a person inside, possibly during setup.

About 108th National Sugar and Wine Products Trade Fair

The National Sugar and Wine Products Trade Fair is a traditional, high-profile event for China’s sugar, liquor and beverage industries. For a brand in the sugar and alcoholic beverage sector, a well-executed exhibition presence is essential to stand out in a crowded hall and convert visitor footfall into qualified conversations.

How New Power Exhibition Delivered for MOZHENG

New Power Exhibition managed the complete project lifecycle for MOZHENG at 108th National Sugar and Wine Products Trade Fair, beginning with a needs analysis and 3D concept design tailored to the brand’s products and audience. After design sign-off, our in-house fabrication team produced the booth structure, graphics and fixtures to specification, with strict quality control before packing.

For international logistics, we handled customs documentation, freight booking and delivery scheduling to the venue, then deployed a certified installation crew for on-site assembly, electrical fit-out and final finishing. After the show closed, our team managed dismantling and return logistics, leaving the exhibitor free to focus on follow-up with leads.

Why Brands Choose New Power Exhibition

With 18 years of experience and completed projects across 118+ cities in 32 countries, New Power Exhibition delivers turnkey exhibition solutions that de-risk international exhibiting. Our single point of accountability covers design, fabrication, freight, union-compliant installation and dismantling — so exhibitors get a consistent, professional result at every venue, every time.