At a major industry platform like the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair, which attracts thousands of exhibitors and tens of thousands of professional buyers from gifts, crafts, homeware, and lifestyle sectors, effective booth design is essential for visibility and engagement. For HOYO, NewPower’s booth design likely combined striking visual branding with a clear, organized layout that showcased HOYO’s product range and differentiated its offerings from competitors. A well‑designed booth draws targeted foot traffic, highlights key product features at a glance, and provides inviting spaces for demonstrations and conversations. This strategic emphasis on booth design helped HOYO strengthen brand recognition, engage professional visitors more deeply, and generate quality business leads at the exhibition.