At a major industry event like Automechanika Shanghai 2023, an impactful booth presence is essential for capturing attention among numerous competitors. NewPower’s booth design for AURORA focused on clear visual branding, well‑defined product display zones, and intuitive visitor circulation. This design attracted targeted professional attendees, facilitated meaningful product demonstrations, and reinforced AURORA’s market positioning. By enhancing engagement and dwell time at the booth, the booth design helped convert traffic into quality business leads and strengthened AURORA’s brand impact at the show.