At a high‑visibility, industry‑specialized expo like CAC 2023, a compelling booth presence is essential to attract professional buyers and technical partners. NewPower’s strategic booth design for QAL emphasized clear brand identity, logical product zones, and engaging visual cues that highlighted QAL’s agrochemical solutions. This thoughtful booth design improved visitor circulation and dwell time, reinforced product messaging, and enabled effective demonstration of QAL’s technologies. As a result, the booth design helped QAL draw targeted traffic, foster meaningful industry conversations, and convert visits into quality business leads.