At a major industry platform like the National Sugar and Wine Commodity Fair, which attracts thousands of exhibitors and professional buyers from food, beverage, wine, spirits, and related sectors, effective booth design is crucial for visibility and engagement. For YUCHANG, NewPower’s booth design likely combined eye‑catching visual branding with a clear, organized layout that showcased product variety and quality. A well‑designed booth draws professional foot traffic, makes product highlights immediately understandable, and provides intuitive spaces for tastings and discussions. This strategic approach enhanced YUCHANG’s brand presence at the fair and helped generate quality leads and business connections in a competitive marketplace.