At a technical and highly targeted event like CHCC 2022, an effective booth and booth design are essential to stand out amid specialized competitors. NewPower’s design for MOENKE prioritized clear product zones, professional presentation of hospital system solutions, and efficient visitor interaction. This booth design strategy enhanced traffic flow, allowed MOENKE to demonstrate key offerings directly to decision‑makers, and reinforced brand credibility. The resulting visibility and engagement helped MOENKE attract qualified leads, strengthen industry partnerships, and achieve measurable success at the conference.