At a flagship industry event like InfoComm China 2020, where professional audiovisual, audio video, and systems integration brands showcase innovations and solutions to attendees from across Asia Pacific, effective booth design is critical for visibility and engagement. A well‑planned booth not only attracts foot traffic in a competitive exhibition hall but also clearly highlights product capabilities and differentiators to professional buyers. For Eatrend Audio Video, NewPower’s booth design likely combined visual appeal, clear messaging, and strategic layout to create an inviting demonstration space. This encouraged deeper interaction with attendees, reinforced brand identity, and helped the company generate quality leads and business opportunities at the show.