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CWIA 2023 – MINGYE

About the Booth

At a focused technical expo like InterWeighing 2023, a strong booth presence is key to drawing professional visitors and differentiating from competitors. NewPower’s booth design for MINGYE emphasized clear branding, organized product zones, and intuitive navigation tailored to weighing and measurement solutions. This thoughtful layout guided visitor flow effectively and created spaces for live demonstrations, which enhanced engagement with targeted attendees. As a result, the booth design helped MINGYE increase visibility, deepen interactions with qualified prospects, and convert expo engagement into meaningful business leads.
Exhibitor
MINGYE
Expo Name
CWIA 2023
Date
04/2023
Location
Nanjing
Size
28 Square meters
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An isometric 3D render of an orange and gray exhibition booth design. It shows display walls, product stands, and seating on a dark background.
An isometric 3D render of an orange and gray exhibition booth design. It shows display walls, product stands, and seating on a dark background.
An empty trade show booth setup with orange and gray modular displays, featuring industrial components on wall screens and potted plants.
A bustling trade show booth, viewed from another angle, with visitors. Orange and gray displays feature industrial components on tables and screens.
A busy trade show booth with many people. Orange and gray displays showcase industrial components on screens and tables.

About CWIA 2023

CWIA serves the wire and cable industry, with exhibitors covering materials, machinery and finished cable products for power and communication. For a brand in the wire and cable sector, a well-executed exhibition presence is essential to stand out in a crowded hall and convert visitor footfall into qualified conversations.

How New Power Exhibition Delivered for MINGYE

New Power Exhibition managed the complete project lifecycle for MINGYE at CWIA 2023, beginning with a needs analysis and 3D concept design tailored to the brand’s products and audience. After design sign-off, our in-house fabrication team produced the booth structure, graphics and fixtures to specification, with strict quality control before packing.

For international logistics, we handled customs documentation, freight booking and delivery scheduling to the venue, then deployed a certified installation crew for on-site assembly, electrical fit-out and final finishing. After the show closed, our team managed dismantling and return logistics, leaving the exhibitor free to focus on follow-up with leads.

Why Brands Choose New Power Exhibition

With 18 years of experience and completed projects across 118+ cities in 32 countries, New Power Exhibition delivers turnkey exhibition solutions that de-risk international exhibiting. Our single point of accountability covers design, fabrication, freight, union-compliant installation and dismantling — so exhibitors get a consistent, professional result at every venue, every time.