At a focused technical expo like InterWeighing 2023, a strong booth presence is key to drawing professional visitors and differentiating from competitors. NewPower’s booth design for MINGYE emphasized clear branding, organized product zones, and intuitive navigation tailored to weighing and measurement solutions. This thoughtful layout guided visitor flow effectively and created spaces for live demonstrations, which enhanced engagement with targeted attendees. As a result, the booth design helped MINGYE increase visibility, deepen interactions with qualified prospects, and convert expo engagement into meaningful business leads.