At a major platform like the Shenzhen Gifts & Home Fair, which draws thousands of exhibitors and tens of thousands of professional buyers from the gift, homeware, and consumer goods sectors, effective booth design is essential for visibility and engagement. For SHUNXIANG, NewPower’s booth design likely combined strong visual branding with a functional layout that highlighted key product lines and brand identity. A well‑designed booth draws foot traffic, clarifies product messaging, and creates inviting spaces for demonstrations and discussions with buyers. This contributed to improved brand recall, deeper visitor interactions, and higher‑quality leads, helping the company achieve measurable success at the exhibition.