At the Shenzhen Gifts & Home Fair, which attracts thousands of exhibitors and tens of thousands of professional buyers from the gift, houseware, and lifestyle sectors, effective booth design is essential for visibility and engagement. For TAYOHYA, NewPower’s booth design likely combined strong visual branding with a clear product presentation and an intuitive layout that made it easy for attendees to explore offerings. A well‑designed booth draws foot traffic, highlights product features, and creates welcoming spaces for demos and discussions. This strategic design helped TAYOHYA increase brand recognition, foster meaningful buyer interactions, and generate quality leads, contributing to their success at the exhibition.