At the Shenzhen Gifts & Home Fair, a premier trade platform attracting thousands of exhibitors and tens of thousands of professional buyers in gifts, homeware, and lifestyle products, effective booth design is essential for brand visibility and engagement. For TAYOHYA, NewPower’s booth design likely combined strong visual branding, clear product presentation, and a welcoming layout that highlighted their key offerings amidst diverse categories. A well‑designed booth draws foot traffic, encourages longer stays, and facilitates meaningful conversations with buyers. This strategic emphasis on booth design helped TAYOHYA enhance brand recognition, attract quality leads, and achieve stronger business outcomes at the exhibition.