At a large exhibition such as the Shenzhen Pet Fair 2023, an eye‑catching booth and thoughtful booth design are crucial to stand out among hundreds of pet brands and draw foot traffic from both trade buyers and pet consumers. NewPower’s design for PETPURR emphasized vibrant brand visuals, clear product zones, and interactive pet‑focused display areas tailored to attract engagement. This compelling booth design increased visibility, encouraged longer dwell time, and facilitated direct discussions with attendees, helping PETPURR convert booth visits into quality leads and strengthen brand presence at the show.