At a major industry platform like SIUF 2022, which attracts intimate apparel brands, designers, manufacturers, retailers, and professional buyers from fashion and apparel sectors, effective booth design is essential for visibility and engagement. For ANNELPU, NewPower’s booth design likely combined striking visual branding with a clear, intuitive layout that showcased core lingerie and apparel products effectively. A well-designed booth draws targeted foot traffic, highlights product features at a glance, and creates inviting spaces for demonstrations and professional interactions. This strategic emphasis on booth design helped ANNELPU strengthen brand recognition, attract qualified buyers, and generate valuable business leads at the exhibition.