HOFEX is Asia’s leading food and hospitality tradeshow, bringing together manufacturers, suppliers, and buyers across food, beverages, hotel equipment, and catering supplies in one global marketplace. Held annually at the Hong Kong Convention and Exhibition Centre, the show attracts thousands of industry professionals looking for sourcing and partnership opportunities. For Genlo Industrial Co., Ltd, the booth became a strategic asset: a well-executed booth design by NewPower highlighted key products with clear zoning, interactive tasting stations, and branded graphics that drew foot traffic. The thoughtful booth layout improved visitor engagement and boosted lead quality, helping Genlo stand out among competitors.