The Alternative Products Expo 2024 (also known as Vape South America in Medellín) is a major vape and counterculture trade show held May 18‑19, 2024 at Plaza Mayor Convention Center in Medellín, Colombia, organized by ZJ Events LLC as a dedicated platform for vaping and related industries. This event attracts global vape brands, distributors, and buyers from the Latin American market. For Vozol, exhibiting at this influential show with a standout booth and thoughtful booth design by Newpower significantly enhanced product visibility, drew targeted foot traffic, facilitated meaningful buyer interactions, and strengthened brand recognition—key factors that contributed to their successful presence at the expo.