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SIUF 2023 – ZOYA

About the Booth

At a competitive event like SIUF 2023, a compelling booth presence is key to capturing the attention of buyers and fashion professionals among hundreds of exhibitors. NewPower’s booth design for ZOYA emphasized strong visual branding, clear product zones, and an inviting layout tailored to intimate apparel audiences. This strategic booth design boosted visitor flow, showcased ZOYA’s latest collections effectively, and facilitated deeper engagement with buyers, helping convert show traffic into quality leads and strengthen brand recognition at the exhibition.
Exhibitor
ZOYA
Expo Name
SIUF 2023
Date
04/2023
Location
Shenzhen
Size
28 Square meters
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A 3D rendering of a clothing booth with teal and coral walls. Clothing racks line the interior, and display screens show models. A small seating area is in the center.
A 3D rendering of a clothing booth with teal and coral walls. Clothing racks line the interior, and display screens show models. A small seating area is in the center.
A large exhibition booth in red and green with clothing displays. People are walking inside, and models are shown on posters featuring adult and children's apparel.
Overhead view of a teal and coral clothing booth design. It shows an open layout with central seating, clothing racks along the walls, and display screens.

About SIUF 2023

SIUF is a professional trade fair for underwear, swimwear and intimate apparel, attracting global brands and buyers. For a brand in the intimate apparel and fashion sector, a well-executed exhibition presence is essential to stand out in a crowded hall and convert visitor footfall into qualified conversations.

How New Power Exhibition Delivered for ZOYA

New Power Exhibition managed the complete project lifecycle for ZOYA at SIUF 2023, beginning with a needs analysis and 3D concept design tailored to the brand’s products and audience. After design sign-off, our in-house fabrication team produced the booth structure, graphics and fixtures to specification, with strict quality control before packing.

For international logistics, we handled customs documentation, freight booking and delivery scheduling to the venue, then deployed a certified installation crew for on-site assembly, electrical fit-out and final finishing. After the show closed, our team managed dismantling and return logistics, leaving the exhibitor free to focus on follow-up with leads.

Why Brands Choose New Power Exhibition

With 18 years of experience and completed projects across 118+ cities in 32 countries, New Power Exhibition delivers turnkey exhibition solutions that de-risk international exhibiting. Our single point of accountability covers design, fabrication, freight, union-compliant installation and dismantling — so exhibitors get a consistent, professional result at every venue, every time.